@article{oai:obihiro.repo.nii.ac.jp:00004617,
 author = {Kadohira, Mutsuyo and 門平, 睦代 and Yoshida, Seiko and Hill, Glen},
 journal = {Research bulletin of Obihiro University},
 month = {},
 note = {application/pdf, Communicating risks of food safety can be a difficult undertaking for many reasons. Many approaches have been proposed with various levels of success. Two-way communication is arguably the most desirable factor, and including as many stakeholders as possible is undoubtedly ideal. This paper reviews the events of BSE outbreaks in Japan and the faulty communications that took place between the government and citizens. The ensuing communication gap still exists, but this paper shows several strategies for employing two-way dialogues as a means to resolve the gap. Over a five-year period (2010-2015), stakeholders from academia, government, industry, and consumer groups actively participated in the dialogues. Initially, local government involvement was minimal, but as time ensued, perseverance of the authors succeeded in creating an atmosphere where those officials eventually accepted their role. Details on the public dialogues and workshops may be useful for all future food safety problems anywhere, not just for the specific one involving BSE here.},
 pages = {13--24},
 title = {Two-way public dialogues about BSE risk communication in Japan:Increasing involvement of Hokkaido prefectural government},
 volume = {40},
 year = {2019}
}