{"created":"2023-05-15T15:18:17.584826+00:00","id":4616,"links":{},"metadata":{"_buckets":{"deposit":"624f36f0-31ee-4936-b035-b9c98b1521d4"},"_deposit":{"created_by":12,"id":"4616","owners":[12],"pid":{"revision_id":0,"type":"depid","value":"4616"},"status":"published"},"_oai":{"id":"oai:obihiro.repo.nii.ac.jp:00004616","sets":["74:75:321"]},"author_link":["6513","112","228"],"control_number":"4616","item_5_alternative_title_1":{"attribute_name":"その他（別言語等）のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Consumers'valuation on milk made from JGAP-certified raw milk"}]},"item_5_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2019","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"12","bibliographicPageStart":"1","bibliographicVolumeNumber":"40","bibliographic_titles":[{"bibliographic_title":"帯広畜産大学学術研究報告"}]}]},"item_5_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_5_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"東京2020 オリンピック・パラリンピック競技大会で，関係者や観客に提供する飲食サービスに使用される畜産物に適用される「持続可能性に配慮した畜産物の調達基準」では，JGAP 家畜・畜産物の認証取得が当該基準の要件を満たすことを示す方法の一つとされている。政府は，同大会が日本の畜産食材のすばらしさを世界に発信していく好機と捉え，JGAP 家畜・畜産物の認証取得拡大に向けた様々な支援策を推進している。本研究は，JGAP 家畜・畜産物認証農場の生乳を100％使用した（以下，JGAP 認証生乳使用）牛乳が商品化された仮想的な牛乳市場を想定した選択実験によって，わが国の牛乳市場における異質的な消費者選好を定量的に明らかし，JGAP 認証生乳使用牛乳の商品化の可能性を検討することを目的とした。分析対象とした牛乳の属性は，「生乳の産地」「JGAP 認証生乳使用表示」「価格」であり，帯広市および周辺地域に居住する144 名の消費者から得られた1,152 件の回答データに潜在クラスロジットモデルを適用して解析を行った。その結果，価格重視派（55％），産地重視派（15％），持続可能性重視派（30％）という三つの潜在クラスが識別された。価格重視派の回答者は，最も価格に敏感で，北海道産の生乳であればその生産者が指定されていなくても牛乳への支払意志額は不変だが，JGAP 認証生乳使用への追加的支払意志額は39 ～ 56 円/ ℓであった。","subitem_description_type":"Abstract"},{"subitem_description":"The “Sustainable Sourcing Code for LivestockProducts” that is used for food and beverage servicesprovided at the Tokyo 2020 Olympic and Paralympic Gamesaccepts the Japan Good Agricultural Practices (JGAP)certification for livestock and livestock products as one thatsatisfy conditions. The Japanese government wishes to turnthe Games into an opportunity to introduce the appeal ofJapanese livestock products, and it promotes various supportmeasures for expansion of JGAP certification for livestock and livestock products.The purpose of this study was to quantitatively evaluate the heterogenous consumers’ preferences on the milk market by a choice experiment which assumed virtual milk produced from raw milk from a JGAP-certified farm. And,it examined the possibility of commercialization of that milk. A questionnaire assigned three attributes to the milk:the origin of raw milk, the label of using raw milk from a JGAP-certified farm, and price. One hundred and fortyfour consumers living in Obihiro City and the surrounding area of Hokkaido served as survey respondents, and 1,152 data points were analyzed in a latent class logit model. The results identified three latent classes, which were priceconscious consumers (55%), origin-conscious consumers(15%), and sustainability-conscious consumers (30%). Priceconscious consumers were the most price sensitive, and their willingness-to-pay (WTP) for Hokkaido raw milk did not change even if it was not made by designated farmers.Their marginal WTP (MWTP) for using raw milk from the JGAP-certified farm was 39-56 yen/L. Origin-conscious consumers had the highest WTP for Tokachi raw milk, but their MWTP for using raw milk from the JGAP-certified farm was not significantly different from zero (p<0.05).The MWTP for using raw milk from the JGAP-certified farm of sustainability-conscious consumers was the highest within the three groups (214-358 yen/L). Based on ranking the importance of items in the raw milk production process management, price-conscious consumers regarded the JGAP label as objective evidence of efforts to ensure the safety of raw milk. In the case of sustainability-conscious consumers,its concern was not only safety but also the environmental sustainability, workers safety, farm operation, and animal welfare. On the other hand, it was suggested that the originconscious consumers thought that locally produced raw milk leads to safety and security.","subitem_description_type":"Abstract"}]},"item_5_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"帯広畜産大学"}]},"item_5_rights_15":{"attribute_name":"権利","attribute_value_mlt":[{"subitem_rights":"帯広畜産大学"}]},"item_5_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11877585","subitem_source_identifier_type":"NCID"}]},"item_5_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13485261","subitem_source_identifier_type":"ISSN"}]},"item_5_subject_21":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"645","subitem_subject_scheme":"NDC"}]},"item_5_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"橋本, 亜見"}],"nameIdentifiers":[{}]},{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":"","affiliationNameIdentifierScheme":"ISNI","affiliationNameIdentifierURI":"http://www.isni.org/isni/"}],"affiliationNames":[{"affiliationName":"","affiliationNameLang":"ja"}]}],"creatorNames":[{"creatorName":"Kubota, Satoko","creatorNameLang":"en"},{"creatorName":"窪田, さと子","creatorNameLang":"ja"}],"familyNames":[{},{}],"givenNames":[{},{}],"nameIdentifiers":[{},{},{},{},{}]},{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":"","affiliationNameIdentifierScheme":"ISNI","affiliationNameIdentifierURI":"http://www.isni.org/isni/"}],"affiliationNames":[{"affiliationName":"","affiliationNameLang":"ja"}]}],"creatorNames":[{"creatorName":"Sawada, Manabu","creatorNameLang":"en"},{"creatorName":"澤田, 学","creatorNameLang":"ja"}],"familyNames":[{},{}],"givenNames":[{},{}],"nameIdentifiers":[{},{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2020-01-23"}],"displaytype":"detail","filename":"01 40 kubota.pdf","filesize":[{"value":"2.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"fulltext","url":"https://obihiro.repo.nii.ac.jp/record/4616/files/01 40 kubota.pdf"},"version_id":"91810165-1bbd-4ce8-be9b-a7c8cdededd9"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"JGAP 家畜・畜産物","subitem_subject_scheme":"Other"},{"subitem_subject":"選択実験","subitem_subject_scheme":"Other"},{"subitem_subject":"潜在クラスロジットモデル","subitem_subject_scheme":"Other"},{"subitem_subject":"支払意志額","subitem_subject_scheme":"Other"},{"subitem_subject":"牛乳","subitem_subject_scheme":"Other"},{"subitem_subject":"JGAP for livestock and livestock products","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"choice experiment","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"latent class logit model","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"willingness-topay","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"milk","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"JGAP認証農場の生乳使用牛乳に対する消費者評価","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"JGAP認証農場の生乳使用牛乳に対する消費者評価","subitem_title_language":"ja"}]},"item_type_id":"5","owner":"12","path":["321"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2020-01-23"},"publish_date":"2020-01-23","publish_status":"0","recid":"4616","relation_version_is_last":true,"title":["JGAP認証農場の生乳使用牛乳に対する消費者評価"],"weko_creator_id":"12","weko_shared_id":-1},"updated":"2023-11-13T01:20:01.212744+00:00"}