{"created":"2023-05-15T15:16:02.065559+00:00","id":1785,"links":{},"metadata":{"_buckets":{"deposit":"c3e0a005-56bd-4f11-a08b-7b1c51a8cdc3"},"_deposit":{"created_by":12,"id":"1785","owners":[12],"pid":{"revision_id":0,"type":"depid","value":"1785"},"status":"published"},"_oai":{"id":"oai:obihiro.repo.nii.ac.jp:00001785","sets":["74:75:83"]},"author_link":["4070","75","89","213"],"item_5_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2010-10","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"33","bibliographicPageStart":"25","bibliographicVolumeNumber":"31","bibliographic_titles":[{"bibliographic_title":"帯広畜産大学学術研究報告","bibliographic_titleLang":"ja"},{"bibliographic_title":"Research bulletin of Obihiro University","bibliographic_titleLang":"en"}]}]},"item_5_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_5_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本論文の目的は，中国上海市の消費者を対象に，日本産牛乳の需要意向を明らかにすることである．経済発展著しいアジア圏に向け，日本の農産物輸出が促進される中，北海道産を中心とする日本産牛乳の輸出拡大が期待されている．そこで，本稿では現地の消費者にどの程度受け入れられるのか，コンジョイント分析をもちいて明らかにした．結果，食の安全・安心に対する意識の高い子育て世代は，購買意欲をもち，また，産地の認知度の上昇とともに限界支払い意志額も高まったことから，積極的に日本産農産物をPR することが，輸出戦略上重要である．その際，日本の食に対する安全・安心のイメージを背景に，農産物輸出国としても認知度を高める努力が求められる．","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"Recent economic development in Asian countries encourages the Japanese agricultural export. The purpose of this paper is to evaluate the demand for Japanese milk in Shang-hai, China through conjoint analysis, one of the stated preference methods. The result revealed that those who are conscious of food safety such as child-raising generation show higher marginal willingness to pay (MWTP) for Hokkaido milk than Chinese milk. Also, MWTP becomes higher when consumers recognize Japan as an agricultural country. Therefore, it is important to appeal the safety of Japanese agricultural products to the Chinese consumers.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_5_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"帯広畜産大学","subitem_publisher_language":"ja"}]},"item_5_rights_15":{"attribute_name":"権利","attribute_value_mlt":[{"subitem_rights":"帯広畜産大学","subitem_rights_language":"ja"}]},"item_5_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11877585","subitem_source_identifier_type":"NCID"}]},"item_5_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13485261","subitem_source_identifier_type":"PISSN"}]},"item_5_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"齋藤, 陽子","creatorNameLang":"ja"}],"nameIdentifiers":[{},{},{}]},{"creatorNames":[{"creatorName":"會田, 健司","creatorNameLang":"ja"}],"nameIdentifiers":[{}]},{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":"","affiliationNameIdentifierScheme":"ISNI","affiliationNameIdentifierURI":"http://www.isni.org/isni/"}],"affiliationNames":[{"affiliationName":"","affiliationNameLang":"ja"}]}],"creatorNames":[{"creatorName":"Kawata, Yukichika","creatorNameLang":"en"},{"creatorName":"河田, 幸視","creatorNameLang":"ja"}],"familyNames":[{},{}],"givenNames":[{},{}],"nameIdentifiers":[{},{},{}]},{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":"","affiliationNameIdentifierScheme":"ISNI","affiliationNameIdentifierURI":"http://www.isni.org/isni/"}],"affiliationNames":[{"affiliationName":"","affiliationNameLang":"ja"}]}],"creatorNames":[{"creatorName":"Kanayama, Toshihisa","creatorNameLang":"en"},{"creatorName":"金山, 紀久","creatorNameLang":"ja"}],"familyNames":[{},{}],"givenNames":[{},{}],"nameIdentifiers":[{},{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-01-30"}],"displaytype":"detail","filename":"nihonsanVol31.pdf","filesize":[{"value":"840.4 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"nihonsanVol31.pdf","url":"https://obihiro.repo.nii.ac.jp/record/1785/files/nihonsanVol31.pdf"},"version_id":"1d46b968-8e5f-4460-bbf9-f0867fd1c66a"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"農産物輸出","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"LL 牛乳","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"上海市","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者評価","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"食の安全・安心","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"Agricultural Export","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Long-life milk","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Shang-hai","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Consumer Evaluation","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Food Safety","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"日本産牛乳に対する中国の消費者評価 : 中国上海地域を対象として","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"日本産牛乳に対する中国の消費者評価 : 中国上海地域を対象として","subitem_title_language":"ja"}]},"item_type_id":"5","owner":"12","path":["83"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2010-12-02"},"publish_date":"2010-12-02","publish_status":"0","recid":"1785","relation_version_is_last":true,"title":["日本産牛乳に対する中国の消費者評価 : 中国上海地域を対象として"],"weko_creator_id":"12","weko_shared_id":-1},"updated":"2023-12-07T04:58:14.131494+00:00"}