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日本産牛乳に対する中国の消費者評価 : 中国上海地域を対象として
https://obihiro.repo.nii.ac.jp/records/1785
https://obihiro.repo.nii.ac.jp/records/1785dba43728-eecf-4e69-a09e-7956e6fdbf7e
名前 / ファイル | ライセンス | アクション |
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nihonsanVol31.pdf (840.4 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2010-12-02 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | 日本産牛乳に対する中国の消費者評価 : 中国上海地域を対象として | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
言語 | ja | |||||
主題Scheme | Other | |||||
主題 | 農産物輸出 | |||||
キーワード | ||||||
言語 | ja | |||||
主題Scheme | Other | |||||
主題 | LL 牛乳 | |||||
キーワード | ||||||
言語 | ja | |||||
主題Scheme | Other | |||||
主題 | 上海市 | |||||
キーワード | ||||||
言語 | ja | |||||
主題Scheme | Other | |||||
主題 | 消費者評価 | |||||
キーワード | ||||||
言語 | ja | |||||
主題Scheme | Other | |||||
主題 | 食の安全・安心 | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Agricultural Export | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Long-life milk | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Shang-hai | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Consumer Evaluation | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Food Safety | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
齋藤, 陽子
× 齋藤, 陽子× 會田, 健司× 河田, 幸視× 金山, 紀久 |
|||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | 本論文の目的は,中国上海市の消費者を対象に,日本産牛乳の需要意向を明らかにすることである.経済発展著しいアジア圏に向け,日本の農産物輸出が促進される中,北海道産を中心とする日本産牛乳の輸出拡大が期待されている.そこで,本稿では現地の消費者にどの程度受け入れられるのか,コンジョイント分析をもちいて明らかにした.結果,食の安全・安心に対する意識の高い子育て世代は,購買意欲をもち,また,産地の認知度の上昇とともに限界支払い意志額も高まったことから,積極的に日本産農産物をPR することが,輸出戦略上重要である.その際,日本の食に対する安全・安心のイメージを背景に,農産物輸出国としても認知度を高める努力が求められる. | |||||
言語 | ja | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Recent economic development in Asian countries encourages the Japanese agricultural export. The purpose of this paper is to evaluate the demand for Japanese milk in Shang-hai, China through conjoint analysis, one of the stated preference methods. The result revealed that those who are conscious of food safety such as child-raising generation show higher marginal willingness to pay (MWTP) for Hokkaido milk than Chinese milk. Also, MWTP becomes higher when consumers recognize Japan as an agricultural country. Therefore, it is important to appeal the safety of Japanese agricultural products to the Chinese consumers. | |||||
言語 | en | |||||
書誌情報 |
ja : 帯広畜産大学学術研究報告 en : Research bulletin of Obihiro University 巻 31, p. 25-33, 発行日 2010-10 |
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出版者 | ||||||
言語 | ja | |||||
出版者 | 帯広畜産大学 | |||||
ISSN | ||||||
収録物識別子タイプ | PISSN | |||||
収録物識別子 | 13485261 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11877585 | |||||
権利 | ||||||
言語 | ja | |||||
権利情報 | 帯広畜産大学 | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
言語 | en | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |